How To Optimize Google Play Title, Short & Long Description For ASO In 2021
How To Optimize Android App Title And Description For Playstore
The App Store Optimization Process Is Very Different For IOS And For Android Apps. The Stores Are Different And So Are The Rules In Each Of Them – But The Goal Is Always The Same: To Make Your Apps Stand Out Among The Others, To Boost Their Visibility, To Improve Their Conversion Rate, And To Get More App Installs.
The Title, The Short Description, And The Long Description Will Become Your Best Tools For Improving Keyword Rankings, But They Are Also Affecting The Conversion Rate To Install, So The Key Is To Keep These Textual Elements Extremely Attractive And Converting For The Users That Come To See Your Play Store Listing.
1. Optimize App Title
Google Play Store’s Title Is One Of The First Element That Is Visible On The Store Listing, And It Allows To Include Up To 50 Characters. The Best Practice Is To Keep Your Brand Name Short And Include 3-4 Of Your Most Important Keywords Alongside The Brand Name. It Is Important To Use The Maximum Space Of 50 Characters To Optimize Your Title, But Also Not To Make It Too “spammy”
This Way, Your Title Will Be Acting As An ASO Instrument That Improves Your Rankings For The Keywords Included In It. A Model For A Perfect Title In The Google Play Store Looks Like This: Brand Name + Keywords, Or Keywords + Brand Name.
Instead, A Great Title Would Include Both Brand Name And Keywords That Convey The Key Functionalities And The Tasks That An App Can Perform, And Delivers A Clear Message About The Purpose.
A Great Idea Is To Add Emoji In Your Title – It Helps To Catch The Users’ Attention And To Improve The Conversion Rate 😘 But, Be Careful, You Won’t Be Able To Run Google Ads UAC Campaigns If Google Detects An Emoji In The Title Of Your App / Game.
2. Optimize Short Description
Short Description Is An 80-characters Field That Is Shown To The Users In The Listing And Can Then Be Expanded To See The Full Description. Being Concise, The Short Description Should Highlight The Best Features Of Your App To Convince The User And To Increase The Conversion Rate.
3. Optimize Long Description For ASO
The Long Description On Google Play Store Can Include Up To 4.000 Characters. Use Them To Provide An Extensive, Yet Clear And Structured Description Of Your App’s Features And Purpose. Add Some More In The Rest Of The Text. Write-In Short Paragraphs, Use Bullet Points And Rich Formatting To Give A Structure To Your Text, And Make The Most Of All Of The Available Characters To Get A Perfect Long Description.
The Title, Short And Long Descriptions Are The Most Important Elements In The ASO For Search And Conversion Rate Of Mobile Apps